// CONFIDENTIAL DISTRIBUTOR DOSSIER

AFTERLIFE

THE DRINK THAT SHOULDN'T EXIST.

A fermented tea-based beverage engineered to bring together the familiarity of an energy drink, the complexity of fermentation, and a taste designed for the new generation.

// 02. FORMULATION INTEGRITY

WHAT IS ACTUALLY
INSIDE THE CAN?

Functional sophistication backed by food tech, designed for mass commercial appeal.

FERMENTED TEA BASE + FUNCTIONAL INGREDIENTS + NATURAL CARBONATION + REAL FLAVOUR
// 01

TEA-DERIVED POLYPHENOLS

Extracted naturally from tea leaves, providing organic antioxidant characteristics and clean, sustained refreshment.

// 02

FERMENTATION COMPLEXITY

Microbial fermentation generates subtle organic acid profiles, giving the liquid depth and eliminating artificial syrupy mouthfeel.

// 03

NATURAL CARBONATION

Engineered micro-bubbles that enhance crispness and beverage velocity without overwhelming throat burn.

* Label Compliance Note: AFTERLIFE delivers functional sophistication and clean refreshment. We avoid exaggerated medical claims.
// 03. SENSORY EXPERIENCE

TASTE IS THE REAL PRODUCT

Health & fermentation are not enough. If it doesn't taste incredible, nothing else matters.

SPEECHLESS Peach Flavor
FLAVOUR 01

SPEECHLESS

PEACH

Fresh. Fruity. Crisp. Velvet peach notes combined with subtle sparkling fermentation. Designed to be impossibly drinkable.

APPLOCALYPSE Green Apple Flavor
FLAVOUR 02

APPLOCALYPSE

GREEN APPLE

Tangy. Electric. Unexpected. Crisp green apple tartness with clean carbonated bite. The kind of taste you come back for.

“THE KIND OF TASTE YOU COME BACK FOR. IMPOSSIBLY DRINKABLE.
// 04. PROOF IN NUMBERS

THE NUMBERS DON'T LIE

Direct label comparison demonstrating why AFTERLIFE wins on modern retail shelves.

1.3 g
SUGAR PER 100 ML

Significantly lower than conventional soft drinks & energy brands.

BEVERAGE PARAMETER AFTERLIFE™ COCA-COLA® SPRITE® COOLBERG®
SUGAR (PER 100ML) 1.3 g 10.6 g 10.2 g 7.8 g
CALORIES (PER 100ML) ~15 kcal ~42 kcal ~40 kcal ~32 kcal
BASE TECHNOLOGY 100% Fermented Tea Caramel Syrup Water Sugar Water Malt Extract
ARTIFICIAL PRESERVATIVES Clean Profile High High Moderate
ENERGY MECHANISM Sustained Tea Base Sugar Spike & Crash Sugar Crash Heavy Carbs

“THERE IS A REASON THIS CAN BELONGS IN THE MODERN BEVERAGE CONVERSATION.”

// 05. MARKET STRATEGY

WHY FERMENTATION
CHANGES THE CONVERSATION

Products with a story are infinitely easier to market and sell.

TEA BASE

Natural tea leaves rich in antioxidants and polyphenols.

FERMENTATION

Creates organic acid depth, zero syrupy heaviness, and fine bubbles.

AFTERLIFE

High-energy, youthful, mass-accessible fermented refreshment.

“You're not just selling a beverage. You're selling the story behind the beverage.”

Soda is commoditized into price wars. Conventional energy drinks are crowded. Kombucha is stuck in niche health stores. AFTERLIFE unlocks a massive untapped middle market.

// 06. CULTURAL TRACTION

THIS IS WHERE THE
CULTURE COMES IN

AFTERLIFE doesn't wait on store shelves to be discovered. We take it directly to the culture.

★ MOUNTAIN FESTIVALS ★ TECHNO NIGHTS & RAVES ★ CAMPUS ACTIVATIONS ★ MUSIC COMMUNITIES ★ EXPERIENTIAL POP-UPS ★ NIGHTLIFE & CLUBS
Techno Night & Rave
Rave Activation 1
Rave Activation 2
Mountain Festival
Music Community

“The product doesn't wait on the shelf to be discovered. We take it directly to the culture.

// 07. REAL-WORLD DEMAND

SOLD OUT WHERE
PEOPLE ACTUALLY LIVE

Tested in real high-velocity environments, not built on desktop assumptions.

// REPORTED VELOCITY
4,000+
Cans Sold / Week

Company-reported velocity during peak event & campus activations.

// STORE REACH
300+
High-Velocity Outlets

Retail points, modern trade & campus vending points activated.

// EVENT SELL-OUT
100%
Batch Sell-Out Rate

Entire inventory batches cleared at festivals and nightlife activations.

Available at 300+ stores Festival & Event Activation Afterlife Retail Showcase
// 08. INSTITUTIONAL CREDIBILITY

BUILT BY GEN-Z.
RECOGNIZED BY INSTITUTIONS.

Validated by premier agricultural and food technology bodies.

Government Recognition MoFPI Pusa Krishi
🏛️

PUSA KRISHI / ICAR-IARI INCUBATED

Incubated under ICAR-IARI (Indian Agricultural Research Institute), India's premier institution for agricultural & food technology innovation.

📜

MoFPI & GRANT SUPPORT

Recognized & supported through government food processing innovation grant initiatives (₹4 Lakh grant support), validating formulation stability.

// 09. COMMERCIAL ADVANTAGE

THE DISTRIBUTOR OPPORTUNITY

Why adding AFTERLIFE to your distribution portfolio is a high-margin move.

1. HIGH DIFFERENTIATION

You are not offering retailers another cola or standard energy drink clone. You offer a brand-new beverage experience.

2. FIRST-MOVER ADVANTAGE

First-mover advantage in fermented energy. Be the distributor who introduced this emerging category to your territory.

3. HIGH YOUTH PULL

Designed directly around Gen-Z taste and social environments, driving high repeat purchase velocity.

4. EVENT → RETAIL PIPELINE

Ground-level activations and events drive immediate consumer trial, translating into retail store footfall.

5. PREMIUM MARGINS

Commands attention and a premium price point, allowing healthy margin distribution across retail partners.

6. CONTENT ENGINE

Continuous brand visibility through social content, events, music festivals, mountains, and nightlife culture.

HIGH-VELOCITY TARGET CHANNELS

Colleges & Campuses Specialty Cafés Modern Trade Premium Grocery Gyms & Fitness Centers Restaurants & QSRs Music Festivals & Events HoReCa Vending Networks E-Commerce Dark Stores
// 10. PARTNER WITH US

THE CATEGORY IS NEW.
THE BRAND IS ALREADY MOVING.
WHO GETS TO TAKE IT FURTHER?

AFTERLIFE — DEATH IS OVERRATED.

DISTRIBUTOR ENQUIRY APPLICATION

Submit your details below to apply for exclusive territory distribution.

“DON'T DISTRIBUTE ANOTHER DRINK. DISTRIBUTE SOMETHING PEOPLE REMEMBER.”
PHONE / WHATSAPP

+91 9250394854

EMAIL INQUIRIES

support@drinkafterlife.com
director@brewtalbrothers.com

SOCIAL CHANNELS

@drinkafterlife
@afterliferituals